"Go"
was a team of online computer game players
participating in a league at the University
of Nevada Reno. This website perfectly
represents the kind of stimulating design
that causes people to sit forward in their
chairs. It was made to appeal specifically
to the target gamer group, using models
from the game and the illusion of motion.
The launch of this website shortly before
team tryouts greatly increased awareness,
interest and turn-out.
